I’ve talked about it before, but feeling like I’m failing is something I struggle with regularly. The main issue for me at the moment is my business.
As you all know I recently rebranded my shop and launched Ada & Alfred.
The launch went really well and I had around 30 orders in my first week. Amazing right?
The thing is, being present online is incredibly difficult. How do you get people to see your page or stumble across your website? With round the clock promotion, that’s how.
But I can’t be online round the clock, 24/7. I have 2 kids and it’s now the summer holidays. It’s just not doable.
Obviously with the new launch and things being super exciting, I get a lot of people asking “hows the business going?” It’s inevitable.
I smile and say “really good thanks!”
But inside it doesn’t feel like that.
Not because I don’t believe in what I’m doing. I do, I really do. But because I just don’t know how to get things off the ground. I need a big break. Something to just boost my brand.
That’s how it works these days. A top influencer or celeb shouts you out and boom, the orders come flooding in, right?
I’ve worked on my business for over 2 years and I’m no where near paying myself a salary.
I knew it would be like this. I gave myself a 5 year goal to get the business to a point where I was able to pay myself a full time salary.
We’re half way through that goal and I just want to see a little more from the growth. A little more hope.
Unfortunately for us small businesses Facebook don’t make it easy to reach lots of people We have to pay to boost our posts, and even then you rarely reach more than 1000 people. And out of those 1000 people I’m lucky if one person orders. Money well spent? Not really.
I’ve put so much into this brand and I’m determined to prove to everyone I can make it successful. I don’t want to give up and for people look at me like I was crazy to think I could even do this in the first place.
So right now I feel like I’m failing, but it can only get better from here, right?
Whatever it is that makes you feel like a failure, remember you’re not alone. We all go through phases in our lives when we feel like we’re not good enough.
Work, parenting, relationships.
Whatever it is, you may feel like you’re failing now, but you never know what’s around the corner.
And that’s what I keep telling myself.
It must be so hard to launch a shop online – I find it hard enough just being a blogger! Sadly I have no great words of wisdom, but I had a look at your shop and your items are lovely. I don’t boost my posts on FB or anywhere, the only paid way I promote my blog is through buying the odd prize to giveaway as I feel it offers better value and ensures that my money turns into actual visits. I hope it all falls in place for you soon x